🎯 PROFILE

Multi-award-winning creative and content leader with a 15+ year track record of building brands, leading high-performing teams, and delivering commercial success at the intersection of sport, entertainment, and culture. Proven with top-tier football and global brands including Adidas, Puma, Barclays Premier League, Real Madrid, Arsenal, and The FA.

🏆 CAREER HIGHLIGHTS

·       Nivea Men | Publicis - Activating Real Madrid global sponsorship through social campaigns and creator content 

·       Adidas Global Digital Content Strategy | Zone - Driving D2C transition through audience-first approach and innovative content.  Delivered +7% add-to-cart, +5% conversion

·       Premier League x Barclays | Dare - #YouAreFootball season-long social campaign delivered 10:1 ROI on £1m budget; Campaign’s Top 10 Digital Innovations

·       Olympics | Redtorch - Overperforming campaigns for global sports; Equestrian - top 5 most engaged, Tokyo 2020; Ice Skating - No.1 most engaged & followed, Beijing 2022

·       Huawei x Arsenal - Viral hit featuring Wenger, KSI, Lethal Bizzle; doubled email open rate; The Drum’s Ad of the Day

·       Sabotage Times - Built hit sports and entertainment platform to 2M unique users/month organically; won Puma Football’s global social account

👥 LEADERSHIP & TEAM DEVELOPMENT

Managed and mentored multidisciplinary content teams of 5-200 globally. Created team development frameworks for performance reviews, goal setting, and knowledge-sharing. Senior stakeholder management within global brands and sports organisations.