Aim

Make equestrian one of the most engaging and talked-about sports of the Paris 2024 Olympic & Paralympic Games and surpass the results of Tokyo 2020.

Insight

One of the greatest barriers equestrianism faces is the criticism from animal rights groups.

Approach

Our aim with this campaign was to make animal lovers who are concerned about the treatment of the horses to engage positively with FEI content during the Games by showcasing the unique bond between the horse, rider and the entire support team