Aim

Make equestrian one of the most engaging and talked-about sports of the Paris 2024 Olympic & Paralympic Games and surpass the results of Tokyo 2020. Reassure target audience that the treatment of the horses is of the paramount importance.

Insight

The biggest PR story at the Tokyo Olympics was Air Horse One - how the horses travel as VIPs on their own private jets. We can win at Paris 2024 by showcasing how well the horses are looked after, the relationship between horse and rider and how much they love the sport.

Approach

We aimed to win at Paris 2024 by showcasing how well the horses are looked after, the relationship between horse and rider and how much they love the sport.

From a design point of view we draw on the look and feel of the premium fashion brands that data showed our target audience loved such as LMVH, Dior and Gucci.