Aim

To inspire and engage the equestrian community during the Covid epidemic in the absence of live sport. Our campaign brought together riders, enthusiasts, and fans to share stories of passion and commitment when many could visit their horses or attend events.

Insight

For fans, equestrian is about much more than a sport it’s a lifestyle - a passion that only burns deeper in the absence of performance.

Approach

We created a UGC campaign that celebrated the things that fans loved about equestrianism. With its nostalgic dreamy feel, and heartfelt voice-over by Hollywood star Kaley Cuoco, the campaign continues to this day to inspire strong emotions in the community and drive them to share the things they do for the love of equestrian using the campaign hashtag.