Aim

Our interactive personality quizzes delivered via bespoke digital platforms linked equestrian lifestyle choices to specific Longines watches.

Insight

There are multiple persona types among equestrian fans - from those that appreciate the adrenaline-fuelled aspects of the sport through to those that prefer its graceful and elegant side.

Approach

By tapping into the different personality types through an entertaining quiz, we were able to entertain fans, educate them about the Longines watch range and capture valuable fan first party data.