Aim

Leverage Huawei's sponsorship of Arsenal to build brand awareness among Arsenal fans worldwide.

Insight

You can't buy a Huawei phone if you don't know how to pronounce it.

Approach

Comedy is a great way to get through with football fans. As tricky names are also a problem shared by some of the Arsenal players – this is an excellent opportunity for some fun. Enter the Pronunciation Coach to help pundits and commentators to solve the problem.