Huawei x Arsenal
Aim
To raise awareness of Huawei among Arsenal fans.
Insight
By bringing fans closer to their heroes, sponsors can grow their brand fame – especially when those fans are influencers.
Approach
To promote the new Huawei x Arsenal phone, we invited influencers including KSI, Lethal Bizzle and Arseblog to send in their questions to Arsene Wenger via the device.
Arsene's answers were then distributed exclusively by the influencers and media to their followers on social.
They all did this for no fee in return for their exclusive Arsene content.
KSI interviews Arsene via the Huawei Arsenal phone
Results:
The campaign went viral and received widespread global earned media when Arsene revealed his greatest regret was failing to sign Cristiano Ronaldo.