Nivea Men
Skin Gym

To help Nivea Men grow its audience, I developed the Skin Gym creator content platform.

Insight

Body Committed men spend 210 Euros a month on fitness but only spend a fraction of that on their skin. Skin makes up 16% of their body - making it the most forgotten part of the body. Skin is the most forgotten flex when it comes to improving the body. It’s time to add looking after skin with Nivea Men to the routine of the body committed.

Approach

To inspire and educate body-committed men about the importance of their skin, we collaborated with a selection of leading gymfluencers to build skincare and Nivea Men into their workout routines content.