Athletics Integrity Unit
- Power of Respect
Aim
To make the Athletics Integrity Unit more relatable to athletes.
Insight
Respect is the way athletes show their integrity. Respect for each other. Respect for the sport. respect for the rules.
Approach
We invited athletes from 200 countries to join AIU to help protect the sport they love together by sharing what respect means to them.
Case Study Film
Results:
8m impressions (+165% KPI)
6.1m video views
138k engagements (+703% KPI)93% of post-survey respondents felt more positive about AIU
Our campaign has been considered such a success that the concepts and messaging have been incorporated into the AIU’s strategy.
